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Business Info

Business Name

Woodside Homes Corporation

What do you do?

Woodside Homes is a privately held homebuilder in Arizona, California, Minnesota, Nevada, Texas and Utah. (Operations in Florida and Washington DC, while ongoing, will cease by the end of 2010). Woodside Homes is one of the top 30 national and top 5 privately held homebuilders, and has been in existence since 1977.

What is the exact name you would like in your logo?

Woodside Homes (Company Name), Simply the Best. By Design. (Tagline)

Target Audience

What is your industry?

Homebuilding

Describe the target audience for your logo

The obvious audience is future homeowners. While the buyer profile changes, Woodside has always maintained the flexibility to build and sale to what the market wants at that time. Woodside is very adaptive, and perhaps difficult to define as just an entry level builder, or move-up builder, or semi-custom builder. Our expanded audience also includes outside real estate agents, financial partners, trade associations, subcontractors and the internal Woodside Team.

What are the top 3 things you would like to communicate through your logo?

We are the best homebuilder for you.
We are solid, established
We are design and building experts

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We will need text and images

What colors do you want to see in your logo?

The colors we've used: Green (PMS 341C) and Yellow (PMS 109PC); and occasionally have used a Blue (PMS 3415PC)

What colors do you NOT want to see in your logo?

We are open to seeing any colors, but prefer these corporate colors.

Where will your logo be used (print, website, etc.)?

Letterhead, Business cards, Stationary
Print Ads, Billboards, Flyers, Signs, etc.

Do you have other info or links you want to share?

Attached are some other logos and our current version. We may or may not use the tagline so do not make a critical design element.

Materials

Contract
Files

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