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Business Info

Business Name

Terpstra Woodworks

What do you do?

We make Wooden Skis AS WELL as do custom woodworking (cabinetry, built-ins, furniture, unique custom projects)

We do design/install (mainly of home items -cabinets, built ins) as well as sell products that we have already manufactured (skis). We sell different models of wooden skis as well as make custom order skis.

We are also able of adding components of metal, plastic, leather and other materials in the things we build.

Please see www.terpstrawoodworks.com / thewoodwright.blogspot.com to see what we do.

What is the exact name you would like in your logo?

Terpstra Woodworks

Target Audience

What is your industry?

Sports industry + Construction / Home Renovation / Furniture

Describe the target audience for your logo

2 parts:

Wooden Skis:
40-60 year old males represent a major portion of our wooden ski clientele. They are life skiers that reminisce of the 'good ol' days of skiing on wooden skis in the 1970's. They are homeowners (often with vacation homes as well) and have a disposable amount of money to spend on items like wooden skis.
A smaller percentage is both male and females aged 20-40.
We anticipate strong interest from younger skiers aged 15-20, however there economic position will most likely not allow them to purchase our skis.

Custom Woodworking:
Established Home owners
People that want to upgrade there homes so they can enjoy what we build for them. (Our customers are not typically 'house flippers' or people looking to do a quick reno before they sell there homes)
They are people that care about high quality items and prefer solid wood products rather than ones made out of particle board.
People that are looking for 'heirloom pieces'
People that want something custom and unique that others don't, can't or are unable to make.

What are the top 3 things you would like to communicate through your logo?

We are Artisan Woodworkers / Crafters

We are a family company (Terpstra is our last name)

If the logo has a vintage look we want to communicate that we run and operate TODAY and are relevant in today's society.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Artisanal / Vintage Feel - simple tone colours

Possibly can be broken into two looks. If the TEXT 'Terpstra Woodworks' can be isolated from the background image of the logo and still speak of the company image - ie. If the entire logo (or just the text) could be branded into wood or stamped into leather that would be GREAT! Also purpose would be for T-shirts the text could be put over a different background logo in the future (perhaps a skier on wood skies, etc)

What colors do you want to see in your logo?

We do not have an existing colour palette we would like to use.

I do like 'vintage' type colours BUT am NOT limited to them. Please feel free to experiment. I will give as much feedback as I possibly can. I do also like the look of silk screened logos, but again I am not limited to it. Just one idea.

What colors do you not want to see in your logo?

Pink :)

Where will your logo be used (print, website, etc.)?

The logo will be used in many places. It will be on the tips of our skis, on our website, business cards, as well as on T-shirts. The logo will also be placed on Site Signs that we place outside of a house that we are working on.

Do you have other info or links you want to share?

I really like the feel of:
Tegsnas - http://www.tegsnas.com/eng1.html

There are examples of old ski company logo's at http://woodenskis.com/classic_brands.htm
(I really like the red one for the Strand Ski Co.)

Possibly Woodworks is smaller that Terpstra (Terpstra being our last name)

Can experiment with mountains, wooden skis in logo- We just want to not be SKI specific OR custom woodworking specific - we want to cover both with one company.



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