LET ME TELL YOU ABOUT US:
Check out: http://wish.it/
Similar to the Digg button and other chicklets you see on web pages, Wish.it is a button that lives on any retailer page and that allows online users to wish for products and share them with friends across the largest social networks with only one click.
HERE IS WHAT WE NEED:
For information on the product check out: http://wish.it/
We need two assets:
1) A button or chicklet (similar to those small buttons like Digg, Mixx, Twitter and Facebook)
2) A Logo
Keep in mind:
1) The logo and the button should be consistent and likely the same. That's to say whatever Wish.it logo you design it needs to scale down nicely and also work as a button/chicklet that will live on retailer product pages.
2) More than the logo, the button/chicklet is VERY important. This is a button that millions of eyeballs will glance over as they shop. It needs to be fun and iconic enough to catch a user's attention, yet also subtle enough that the online retailer won't mind having it live on their product pages.
Here are 2 generic examples of the Wish.it button in action on our partner retail sites. Do NOT take this as a direction for the design. We just used this as a temporary button/logo.
(Look for the Wish it button or link):
FINALLY, although the product is a business tool for online retailers to increase sales... the logo and button need to speak to the CONSUMERS (i.e. SHOPPERS). THINK Twitter but for retail shoppers. We want Wish.it to be a site where shoppers go to see the hottest and trendiest products being wished on across the web. Think long term BRAND. Wish.it is a great name, so give us a great logo to go with it!
OUR TARGET AUDIENCE IS:
Since females shop more online than males, if the button/logo has to speak more to one gender than another than the female 16-48 age would be a target audience. But the logo and button needs to speak to all.
WE LIKE THESE DESIGNS:
Open. Show us what you have in mind.
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