LET ME TELL YOU ABOUT US:
Winks is the consumer brand name of a new mini cantaloupe. The cantaloupe is slightly larger than the size of a softball and is super sweet tasting. The outside of the cantaloupe is a tannish color with a netted appearance like that of existing cantaloupes. The inside of this mini cantaloupe will be orange like regular cantaloupes.
An example of what one of these mini cantaloupes look like is attached as a jpg.
HERE IS WHAT WE NEED:
This item will be sold in the fresh produce department. Grocery stores, Super discount stores with produce sections
OUR TARGET AUDIENCE IS:
Our target is the primary shopper, usually female. We also believe the target market for this item will be in an age range of 27-55. This is a premium product and will have a premium price point so we also assume the target audience to be well educated with a comfortable degree of monetary affluence.
WE LIKE THESE DESIGNS:
The idea behind the name Winks should be funbut not kid cutesy. Would like to capture a degree of contemporary charm that will appeal to women. The logo will be used on a small, round 2 inch sticker that will be placed directly on the melon. Additionally the logo may be used on a display carton at retail and on the header of a mesh bag for a multi pack.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Orange and green would make the most sense for the colors, but open to anything that you think helps sell the product. Would like a simple, clean design.
Would like to see just "Winks" only and another option with "Winks Mini Cantaloupes". Title case, lower case, all caps, whatever you see fit.
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