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Creative Brief

Who are you?

My client is Alex Truesdale Wills Limited, a solicitor starting up in business as a will writer.

What do you need?

My client requires a logo for her new will writing business. It will be used on her business stationery (cards, letterheads etc) and on her website. The colours used in the logo will help to define the colour scheme for the website.

Who Is Your Audience?

My client's audience consists of discerning individuals who want to have their wills drawn up by a solicitor, not a bog-standard will writer. The logo should reflect my client's highly competent, modern, professional and individual service.


We Like These Examples

No real preference at the moment - my client is looking forward to seeing what crowdspring's designers produce! She does like the subtle colour scheme (but NOT the logo) of http://www.crystalwills.co.uk/ - however this is not a firm requirement.

We Absolutely Must Have

The business name is Alex Truesdale Wills Limited. Alex Truesdale Wills Ltd would also be acceptable.

Please absolutely no 'last will and testament', quill pens, scrolls, calligraphy, scales of justice etc - these legal cliches are not what we're looking for!

My client has no preference with colour at the moment, but it needs to be calm and professional rather than funky and edgy.

My client's house font for letters etc will be Times New Roman. This is not to say that the logo font should also be Times New Roman - however the choice of font for the logo should keep this in mind.



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