• Award$500
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  • Creatives20

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Creative Brief

Who are you?

Hi! I'm the owner/designer/upholsterer of a new business and I'm looking for a kick-ass logo to go along with my new business.
The name of my company is Wild Chairy, and I recycle and relove antique vintage chairs. The company is about reusing and reinventing old chairs, giving them a second chance at life. I look for chairs with great bones, chairs that are themselves a work of art. Then I paint them with bright bold colors, pick a fab new fabric to upholster them in, and in the old world tradition I put them back together with coil springs, horsehair and organic cotton.

What do you need?

I am looking for a logo for my company "Wild Chairy". I need to use the logo for business cards, a website, and general branding of my company. I am open to all interpretations and ideas. The fabric that I cover my chairs with is very modern and contemporary so I think the logo should be pretty hip, easy to read, but funky. As inspiration I like the idea of tattoo art and script, but feel free to present me with all ideas.

Who Is Your Audience?

My audience will 20-70 year old people who appreciate quality antiques with a fresh twist. People who care about design in their lives and want to make a statement with a piece of furniture. I want them to get the idea that this is a funky, cutting edge, vibrant, bold company not afraid to take risks or be different.

Requirements

We Like These Examples

The attached files are not my work but I wanted to show you want the end result will look similar to. The image with the chairs hanging on the wall is a photo of my studio, maybe it will give you ideas.

We Absolutely Must Have

Wild Chairy must be readable in the logo. The type of type chosen shouldn't make the name unreadable, but it can be edgy. Open to all color options. Would really like to stay away from using cherries in the logo, although the name is a play on words. Open to some kind of chair graphic.

Materials

Contract
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