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Creative Brief

Who are you?

Wiggle Learning Design specializes in designing highly interactive training and learning programs for corporate, higher education, and government entities. Our designs span industries and market sectors, and are often delivered globally in classroom and online settings.

Wiggle's design expertise includes:
-- Workflow driven performance objectives
-- Integrated assessment and evaluation
-- Game-based and experiential activities
-- Ground-breaking and appropriate technology use
-- Learner-centered designs
-- Expert collaboration and facilitation

What do you need?

We are looking for a custom logo design that will establish our brand identity. The logo will be used in our online and print marketing materials, as well as in all our internal and external solutions.

Our goal is to establish a unique identity that is highly visual, different, and reflects a fun, but stylish, persona.

The logo should be clean and crisp, represent forward-thinking, progressive "education", and stand apart. We'd like the logo to convey a sense of openness.

Who Is Your Audience?

Our clients primarily consist of corporations. Some clients we've been working with include Burger King, Apple, Intel, Yahoo! and others.

We provide training design services, and primarily train working adults. We design and deliver both eLearning and classroom training.

Types of training include sales training, technical training, and leadership development training.

Requirements

We Like These Examples

--nice logo: http://mocoloco.com/
--nice text logo: http://www.bittbox.com/
--we like a lot of what's here: http://infosthetics.com/
--like how this site combines video and text: http://www.markusbollingmo.com/
--we like a lit of what's here too: http://www.willworkforgood.org/

We Absolutely Must Have

A scalable logo that can be used in print and online, although primarily online. We would like a visual icon and the name of the company "Wiggle" to be present. We're open to whether the text is "Wiggle Learning Design" or just "Wiggle".

We do not care for serif fonts.

Materials

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