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Business Info

Business Name

White River Gallery

What is the exact name you would like in your logo?

Ed Cooley's White River Gallery

Target Audience

What is your industry?

Fine Art Nature Photography

Describe the target audience for your logo

Individuals, Corporations and Museums who collect nature photography. Art galleries who want to sell limited edition nature photography for profit. Ed's nature photography is printed LARGE (up to 12' wide) so the target audience is using his photographs to be a MAJOR statement in their home or office.

What are the top 3 things you would like to communicate through your logo?

1. His gallery has a contemporary, hip, and edgy appearance as does his photography so the logo needs to represent that.
2. The name of conservation and fine art landscape photographer Ed Cooley who owns the gallery.
3. Dynamic Nature Imagery (see his site to get an idea).

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Pretty open. It can be any combination of text and graphics. Has to be contemporary, hip and edgy to be considered.

What colors do you want to see in your logo?

Earth tones would great, the current logo uses earth and water colors drawn from some of his images. It needs to look equally well with black or white backgrounds.

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

Website, Business Card, Stationary, and Brochures.

Do you have other info or links you want to share?

His blog can be viewed at: http://whiterivergallery.com
A sample gallery size is at: http://gallery.whiterivergallery.com

Other popular photographers sites:




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