• Award$200
  • Entries52
  • Creatives22



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Creative Brief

Who are you?

I am a freelance sound design technician. I engineer and produce records for bands and do sound for advertising t.v. and film.

My unique selling point is that I am completely mobile. I can easily pack up and show up to any, or to multiple locations to record or mix.

What do you need?

i need a logo, My company name is Whiskey Jack Audio.

The name holds a double meaning.

1)A Whiskey Jack is a bird. Also know as the Canada Jay. (easy to find on Google) The bird has no natural fear of humans. I have a connection to these birds. The "mobile" portion of my business fits the "free as a bird" aesthetic.

2) Jack Whiskey is the Online Personification of the business, and all promo material mentions him. I have attached a file below of "Jack Whiskey" The name appeals to musician in that it references alcohol.
My promo site is a take on a whiskey drink list.

So the logo could encompass one or the other or both of these concepts.

I spend a lot of time in the woods when I am not working on music. Jack whiskey has a lumberjacks style, but in a hip way to fit the musical aesthetic.

p.s. i jack were a full body image he would have flared or belled jeans, a plaid shirt, maybe a toque (beanie). def.f a beard and short but scraggly hair.

Who Is Your Audience?

Primary - musicians 18-35 male
Secondary - Film, T.V. and Ad companies


We Like These Examples

I'm not sure that my logo needs to be reference to others.

We Absolutely Must Have

Nothing completely Specific, excited to see some creative takes on these ideas.

these are ideas i've had.

1) a whiskey Jack (the bird) with audio equipment under his wings.

2) a scotch glass with the WJA or the company name on it.

3) Jack Whiskey with a whiskey jack on his shoulder.

again I am open to creative solutions.



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