• Award$250
  • Entries108
  • Creatives38

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LET ME TELL YOU ABOUT US:

This logo is for a student-created and unofficial MIT (Massachusetts Institute of Technology) community website called 77mass. It will be a place where MIT students can post and comment on events happening around campus.

We will be very responsive in this design contest, so if you have any questions, shoot them our way, and we should be able to answer them quickly.

HERE IS WHAT WE NEED:

We need a website logo that will be present in the header of all pages of our website.

---- TEXT ----

The logo should contain the text "77mass", possibly integrated/paired with some graphic.

We prefer that "77" and the "mass" so it should be "77mass" as a single word, like 37signals, but we don't care toooo much, so if your design dictates otherwise, that may be okay.

Also, for using "mass" vs. "Mass", we don't care a ton either.

---- IMPRESSION ----

As a intellectual/community discussion site, here are some of the impressions we want to communicate with our website and logo:

community gathering,

civic square,

journalism / newspaper,

intellectual,

professional,

collegiate,

informative,

elegant,

subtle hint of science/technology,

research,

information-driven,

social connection,

information revolution,

community hub

---- FONT ----

As far as font typeface - we want something simple (no bubble lettering or anything too flowery (definitely not comic sans)).

---- COLORS ----

We suggest that the logo use the colors: black, white, gray or bronze - or any combination of these.

The logo will sit against a red (#A9242A) background, so we suggest you do NOT use red in the logo.

For your reference, the color scheme of the SITE will be using the MIT colors [red (#A9242A) and gray (#666666)].

OUR TARGET AUDIENCE IS:

The audience will be members of the MIT community - students mostly - grad students and undergrads both, as well as professors. We'd like the audience to have some ownership over the site and think of it as "theirs" in a way.

WE LIKE THESE EXAMPLES:

We really like the idea of having our logo design use a fictional cell from the periodic table of elements (such as an element by the name Mass, with a weight of 77, which would read, obviously, 77mass). This could, or could not, be paired with some sort of graphic (abstract or not) relating to an atom/nuclearness (abstract orbits could help connote the community/social feel we want the site to have). We certainly do NOT want the entire periodic table in the logo design, if anything, just a single, fictional cell. **See the attached example of an amateur design we have attempted on this front. It is bad, but it gets the idea across. **

Also, we like the logos of these websites:

1. http://www.vimeo.com/

2. http://www.37signals.com/

3. http://www.gmail.com/

Yes, these services are all very popular, but what we like most about the logos is that they somehow convey the emotions of the service within the logo - gmail is clean, simple and informative about the product (mail), 37signals is productive and straightforward and vimeo is creative and stylized.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Once we designate the award winner, we need to be able to receive the vector file (and other files) within 24 hours. This is very important.

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