• Award$600
  • Entries242
  • Creatives73

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Creative Brief

Who are you?

We are a creative think tank group that keeps tabs on current social media, mobile web, geopolitical and socio-economic trends. We both create and fund early stage, proof of concept and prototype applications. Though our business model currently focuses on social media and mobile-based applications and games, we are also currently brainstorming in non-web based businesses in sectors such as non-allopathic medicine and healing, non-petro energy-related services, private sector space travel services, and non-traditional consumer finance.

What do you need?

We are looking for a new corporate identity, a logo that visually describes and/or conveys what it is that we do. We plan to use this logo in our website, our business cards and wherever appropriate to establish our brand.

Who Is Your Audience?

Our audience would be potential clients interested in having us create their business concept prototypes (from individuals to fortune 1000 companies) as well as institutional investors who are interested in our business model.

Requirements

We Like These Examples

We like the creative colors used in the Google logo, the current and past idealab logos, and the general look and feel of web2 sevices without looking too far silly. Finding the right font and creative way of splitting the words Injenious and Labs would be a key. Another alternative can be a creative logo that inspires the creation and/or launching of new services that benefit and improve the lives of people in some way (think Grameen Bank or One Laptop per Child).

We Absolutely Must Have

The logo must contain the words "Injenious Labs"

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