LET ME TELL YOU ABOUT US:
Investius -- Financial genius direct from the source.
This is a new online video platform where financial advisors and sophisticated investors can go to hear directly from portfolio managers and financial industry thought leaders. The site is all about video--featuring 1 to 10-minute educational, informational and market analysis segments produced by leading financial companies. (There are many sources of investment information on the web--the innovation here is that this is all video.)
This is a start-up in the initial stages and we are looking for a great logo, business card and stationary that will set the tone and look for our site. Site development will be a separate process.
HERE IS WHAT WE NEED:
We need a logo that can be used primarily in color on the web, but occasionally in black and white in print. A great logo will help give our company a visual identity and give us a general look and feel that we will be able to work with as we get to the nitty gritty of developing the website.
We don't have fixed ideas about color or image, although it is imperative that the design NOT incorporate any symbols for money, cash, coins, dollars, etc. This is a highly regulated industry and that kind of imagery is not allowed.
We are looking for clean, elegant, upscale, trustworthy, enduring. A great font-based design would be fine. Also, although this is an extremely conservative industry, we hope to be on the cutting edge within the industry, therefore we would also like to have a suggestion that we are dynamic and forward thinking. (All that and conservative too--congrats in advance if you manage to pull that off! We know it is a fine line.)
OUR TARGET AUDIENCE IS:
We have two overlapping audiences:
1) the financial advisors and sophisticated investors who will watch the videos (think more male than female, early middle age, relatively conservative)
2) the financial companies who will produce the videos and pay to put them on the website.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Investius (This is the name of the site)
Financial genius direct from the source (this is the tagline. The actual words may change, but we would like to see how a tagline could be used with a logo.)
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