LET ME TELL YOU ABOUT US:
We're Tollio, a one-stop resource for small business owners and aspiring entrepreneurs. Our site will offer a wide variety of web content (video, screen-casts, documentation, etc) and how-to materials focused on solving common start-up, marketing and operational challenges faced by small business owners.
HERE IS WHAT WE NEED:
1) A logo for "Tollio Biz Board"
* feel free to play with color and font sizing to differentiate the two words.
* the logo could just be the words, assuming a unique font/color scheme
2) A 'favicon'
3) Your recommendation for 2-3 colors that compliment the logo and could be used for graphic elements on the site
NOTE: Tollio is the main name, and BizBoard (one word) is secondary.
We also have a tag line that needs to be included. Our current tagline is 28 characters (with spaces). Since it hasn't been cleared yet, we prefer not to make it public. Feel free to include a placeholder tag line in your submissions, if you like. The winning designer must incorporate the tag line before final acceptance.
OUR TARGET AUDIENCE IS:
Small business owners and aspiring entrepreneurs. Wide age range (core of 25-49 is likely), with a fairly even split between males and females.
WE LIKE THESE DESIGNS:
We are drawn to logos that use the company's name itself as the primary element. We appreciate the use of color variation and font effects to create a clean, crisp identification (think: twitter, flikr, eBay, youTube, mashable, etc). You're welcome to include other elements as well, as long as they're not too ornate.
We like the clear logo design and simple color scheme on mashable.com. Wildfireapp.com is an example of another color palette that we like. These are just ideas for simplicity, don't feel locked in to these colors.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Web 2.0 feel
Clean design (size scales well all the way down to a business card)
We gravitate to blues, greens, oranges and grays (not a requirement)
Professional, but not stuffy
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