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Creative Brief
Who are you?
Openplain is a young, energetic software company. We have developed a number of award winning workplace analytics products.
Our latest product, LicenseMetrics, helps companies cut their software bills by determining what software is installed but never used. Typically, companies can save 30% on their annual software bill by simply removing software that is under utilized or changing how they license their software products.
What do you need?
We need a new logo for our LicenseMetrics product.
LicenseMetrics will have its own website - www.licensemetrics.com.
The website has already been designed - There is a sample screenshot attached. The logo should suit the website design.
Our company logo (Openplain) and existing product logo (OfficeMetrics) (Both Attached) use gradient filled simple shapes in red, green, blue and yellow. It might be nice if the LicenseMetrics logo used some of these ideas, but that's not a requirement.
Who Is Your Audience?
Our product is generally purchased by IT directors, IT managers & IT procurement. But it should also appeal to financial controllers, operations managers etc.
Requirements
We Like These Examples
We would like something clean and simple and in web 2.0 style. I have attached a number of sample logos we like.
It might reflect a software license, cost cutting, or measurement (metrics) or any combination.
We Absolutely Must Have
Clean, simple web 2.0 logo for LicenseMetrics.
The L & the M do not need to be capital letters though.
The logo should suit the website design attached.
Materials
Contract
Files
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