LET ME TELL YOU ABOUT US:
WATT (www.wattproject.com) is a Spanish Web & Business Analytics Consultancy Firm.
It's a new company (18 months), a spin-off from another Web Analytics Value-Added-Reseller with more than 5 years in the Spanish Market.
We have a small talented team and work with some of the most important companies in different sectors.
WATT, is an acronym for Web Analytics Tools & Trends.
HERE IS WHAT WE NEED:
We need a logo design for:
i) Use on our website (It's going to change)
ii) Print material & stationery
We need the logo to convey:
i)professionalism for business clients
ii)leading-edge and latest trends
iii) intelligence through analysis
OUR TARGET AUDIENCE IS:
Our audience are:
i) 25 - 35 young marketing executives from mainly highly web-driven companies
ii) 35 to 55 executive (CMO, CEO or CTOs) from companies that invest strongly or their business depends on the Internet
People don't understand the difference between WATT and our former company ALT64, which still exists but don't offer consultancy services. We need to communicate that WATT is a new company where we have kept the good things, we have a lot of experience and we have improved those thing that we used to do wrong.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The word "WATT" in the logo.
A logo that works well both in rectangular (horizontal) and square format (optionally just a part of the rectangular logo for the squared version).
Optionally include "Web Analytics Tools & Trends".
The logo should work well both in greyscale, color (a blueish #2F87AA). And even better if it also works in 2-tones.
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