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Background

Industry

Home Furnishing

About Your Company

We are a small wood working studio that focuses on custom furniture, cabinetry and home decor items. We focus on the craft of every piece produced, and utilize construction techniques that ensure every piece will last for the generations to come. We prefer to let the natural beauty of the woods in use speak for themselves and shine through every project. It's a rare day that we obscure or hide wood grain with stains, dyes and paints. We try to use reclaimed and sustainably harvested woods as much as we can, and work diligently with our clients to incorporate those options into every build possible.

Our clientele is made up of a variety of individuals that span the spectrum of personalities, tastes and demographics. Being a custom shop, we are able to cater to our most budget conscious client, as easily as we are to our most discerning and wealthy client. We have pieces in homes in the most modest of neighborhoods and others in homes and offices of some of Hollywood’s elite.

We're located in Utah and take design inspiration from our surrounding environments of the awe inspiring desert-scapes of southern Utah, to the mountain peaks of northern Utah. We tend to lean more simplistic and clean in our designs, drawing from the arts and crafts movements, mid modern design and art deco influences. Our goal is to always provide a piece that is as beautiful to touch as it is to look at.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Outdoor

  • Signage

  • Other

Preferred Logo Style
  • Image + Text

  • Image Only

Preferred Fonts
  • Sans-serif

  • Block Serif

  • No Preference

  • Serif

  • Mono

Colors to Explore

Designer

Logo Text

Watkins Woodwork

Top 3 Things

Quality, Heritage (as in durability/lifespan/design longevity, etc.), and Inspiration.

Vision

We are looking for a logo that matches the designs and craftsmanship of our pieces. Something that is classic, clean, crisp and upscale. We really love the look and feel of fonts and signage from the 40's & 50's, and the sense of a simpler life that these bring to mind. Something that is as comfortable and inviting as your favorite pair of weekend jeans or sweater, but is still crisp and modern. The logo needs to be functional across all platforms and media. It should be something we can use as a makers mark or brand that can be burned or engraved into our pieces, but is capable of being crisp and clean in print and online. We also would like to stay away from inclusions of things like saws, planks of wood, etc. these items tend muddy a logo in our opinion.

Additional Info

Designers can vist our website at www.watkinswoodwork.com to view our portfolio for an idea of some of the pieces we've produced.

Materials

Contract
Files

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