1. LET ME TELL YOU ABOUT US:
Napier-Reid Ltd. is an engineering and manufacturing company in the business
of design and supply of engineered water and wastewater treatment systems.
We have been providing our services and products to communities and
industrial clients since 1950. We have the technology, resources and
experience to design, manufacture and implement innovative water and
wastewater treatment solutions worldwide.
2.HERE IS WHAT WE NEED:
Our original logo was designed in the 60's and we feel that "R under N" icon
and the orange and black colors are outdated and no longer fit well with the
image of a company in the water/environment protection industry. We need a
logo that reflects the image of clean water and environment. We want the
design to be clean and elegant, emphasizing the green (not necessarily green
color) image of our industry, but at the same time to be professional and
classic, to reflect our background as an engineering and manufacturing
company with 60 years of history.
3.OUR TARGET AUDIENCE IS:
Our target audiences are professional engineers working for consulting
engineering firms and business executives in food, mining, oil and gas
industry. We want our customers to perceive that we are professional,
innovative, reliable and a global company.
4.WE LIKE THESE DESIGNS:
We like the design to be clean, elegant and professional looking. The design
should symbolize the association to clean water. We do not want to limit
your creativity so you can either design something completely new or you can
try to revamp our current logo by using different color or font. Our old
logo had the word "since 1950" and sometimes we use a descriptor "Water &
Wastewater Treatment" under the company name as a variation, but we do not
have to have them for the new logo. Please focus on the basic logo first
and then try to add the descriptor or "since 1950" to see how well they fit.
5.WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must have a clean, balanced, professional and elegant look with some sort
of association to water and/or environment. Company name must be there.
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