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1. LET ME TELL YOU ABOUT US:

Napier-Reid Ltd. is an engineering and manufacturing company in the business

of design and supply of engineered water and wastewater treatment systems.

We have been providing our services and products to communities and

industrial clients since 1950. We have the technology, resources and

experience to design, manufacture and implement innovative water and

wastewater treatment solutions worldwide.

2.HERE IS WHAT WE NEED:

Our original logo was designed in the 60's and we feel that "R under N" icon

and the orange and black colors are outdated and no longer fit well with the

image of a company in the water/environment protection industry. We need a

logo that reflects the image of clean water and environment. We want the

design to be clean and elegant, emphasizing the green (not necessarily green

color) image of our industry, but at the same time to be professional and

classic, to reflect our background as an engineering and manufacturing

company with 60 years of history.

3.OUR TARGET AUDIENCE IS:

Our target audiences are professional engineers working for consulting

engineering firms and business executives in food, mining, oil and gas

industry. We want our customers to perceive that we are professional,

innovative, reliable and a global company.

4.WE LIKE THESE DESIGNS:

We like the design to be clean, elegant and professional looking. The design

should symbolize the association to clean water. We do not want to limit

your creativity so you can either design something completely new or you can

try to revamp our current logo by using different color or font. Our old

logo had the word "since 1950" and sometimes we use a descriptor "Water &

Wastewater Treatment" under the company name as a variation, but we do not

have to have them for the new logo. Please focus on the basic logo first

and then try to add the descriptor or "since 1950" to see how well they fit.

5.WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have a clean, balanced, professional and elegant look with some sort

of association to water and/or environment. Company name must be there.

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