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Business Info

Business Name

Owl Management

What is the exact name you would like in your logo?

Owl Management

Target Audience

What is your industry?

Property Management and Leasing

Describe the target audience for your logo

We are targeting both city renters (Chicago), so ages 18-40, and property owners, and condo association presidents, probably ages 35+.

What are the top 3 things you would like to communicate through your logo?

Professional
Strong
Watching Over (their properties)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We do not want text only. We potentially like image and text, but our initial thought is logo only, though we are open.

What colors do you want to see in your logo?

deeper oranges, if accents are needed we like autumn reds, and yellows, (like an indian yellow). Brown only as an accent color. If it were to be just one color, we want orange.

What colors do you NOT want to see in your logo?

no neon or pastel, or greys, no blue or green.

Where will your logo be used (print, website, etc.)?

The logo will be used a lot on signage on buildings saying who the property is managed by, and leasing signs for buildings with units for rent. It will also be used on our website, on forms (rental applications, etc), in proposals, in marketing fliers, and potentially on marketing merchandise (keychains, magnets etc). Most importantly though is that it is simple and bold enough for exterior building signage.

Do you have other info or links you want to share?

we really want the eyes to be emphasized, to give the feeling of watching. We do not want the owl to have a personality though, it can't be angry or cute, it should just be professional looking. We like a lot of the animal sports logos out there because they are simple without too much detail, don't have a personality, are strong, and would be good for signage (like the Iowa Hawk eyes). We like simple and timeless, not too artsy/curvy/cute. We attached a few examples of ones we like. We also want to make sure it is memorable and recognizable as an owl.

Materials

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