• Award$300
  • Entries91
  • Creatives28

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LET ME TELL YOU ABOUT US:

Realize Growth is a new organization performance improvement consultancy focused on helping owners and leaders of businesses to achieve optimal health ---- achievement of strategic targets and positive cash flow. We begin by challenging assumptions about the industry, customers, and the future to determine how current strategy and business models are no longer good enough to manage rapidly changing markets or are a barrier to opportunities to create competitive advantages. We evaluate how organization structures are holding back performance of people and teams from across the company. We design and built new structures across the company to power new performance from people and teams and to improve performance across the internal and external value chain, performance that is better aligned with the needs of customers, the demands of the market, and the leaders view of the future. As a result, we improve the financial position of our clients, we make the client better able to respond to changing market conditions, and we improve the engagement of leaders, employees, and customers increases.

How we operate: collaboratively, co-creatively, whole system (rather than one piece of an organization). Performance improvement philosophy is that the company can't improve on its own; emphasis must be on loose boundaries within the company and outside the company integrating the performance of its supply chain as well so that all can collectively improve its performance in the marketplace.

The company is based outside of Amsterdam, The Netherlands but will focus, hopefully, on clients across Europe and parts of Asia. The company is started and operated by an American with 20 years experience as an Organizational Performance Psychologist.

HERE IS WHAT WE NEED:

Looking for a logo to be posted on the website, on business cards, in presentations etc. This is a new brand identity. Should be a 'reverse logo.'

It should be stylistically simplistic, representing a 'new way', 'confidence', 'high potential', 'growth', 'collaboration'.

OUR TARGET AUDIENCE IS:

Buyers are owners and leaders of companies ranging in size from $25m to $500m in yearly revenue of innovative companies in alternative/renewable energy, high tech product design, manufacturing, consumer goods. They are located in the Netherlands but operate globally (customers, supply chain).

They will be thinking of me..."This company helps me think differently about my business, my industry, my customers, my strategy, my business model. This company breaks the rules that keep us thinking and acting in an old, inefficient manner. This company helps us discover a new way of thinking and a new way of working inside the company, as well as with our suppliers and with our customers. This company helps us make the changes necessary to realize this new vision. This company partners with us; they don't 'do it to us' nor 'sell us a report or recommendation.' They even charge very differently than other consultancies. I need this company to help us collaborate and co-create together and with our suppliers and customers. This company is different from any other organizational consultants we've engaged with. This company just doesn't make us better, they help us create a whole new industry and market and gets us there before our competitors. This company is a true partner. They strengthen our performance today and help us get to the future first."

WE LIKE THESE DESIGNS:

Originally thought of some variant of a 'circle' to illustrate the co-creative, collaborative nature of involving a client's value chain in improving organizational performance. Open to ideas.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I don't have any limits.

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