• Award$250
  • Entries67
  • Creatives26

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Creative Brief

Who are you?

Compassionate Counseling Services provides support groups and individual counseling services to people with health problems, and to their caregivers and loved ones. The services help individuals and families cope with chronic illness, caregiver stress and loss.

All services are provided by licensed, certified social workers.

What do you need?

A logo is needed to brand the business. It what will be used everywhere from the website to business cards.
Any shape is fine, although please avoid extremely horizontal or vertical dimensions.

Who Is Your Audience?

The logo needs to speak to both an individual dealing with a health concern or condition (often times chronic), and his/her caregiver (often a spouse or family member). Whether its the caregiver or the individual with the health condition, emotions are often high, as is stress.

Illness affects people of all ages, backgrounds, beliefs and genders. While Compassionate Counseling Services are offered to all adults, most people seeking services are between 30 and 65 years old.

The logo should communicate empathy, support, caring, warmth, and be very professional but not hard or hospital-like. Given the diversity of the people we serve, there CANNOT be any religious symbol/motif, and please dont use the heart shape.

Requirements

We Like These Examples

Calming, simple, clean, designs, easy on the eye and let the colors and shapes do the talking.

We Absolutely Must Have

Include our company name: Compassionate Counseling Services

Include PMS and RGB colors used in design

Materials

Contract
Files

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