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LET ME TELL YOU ABOUT US:

We are Victors & Spoils The World's First Creative (ad) Agency Built on Crowdsourcing Principles. You can learn more about us at www.victorsandspoils.com (will be live for all to see OCT 29) and we'd love for you to check out our site, actually, even if you didn't want to learn more. Your logo will eventually inform our C.I. and be the basis of our entire look.

HERE IS WHAT WE NEED:

We need a logo for our company. This is step one for us.

Now here's some V&S logo-creation thoughts From Us To You AKA Tonal Brain Dump (this, below, is but an excerpt pulled from the larger brief document that's attached here):

Capture the tone of our name.

There are some interesting things going on with our name.

Consider conceptual ties potentially.

To help explain: We mean a lot when we say Victors Multiple winners in the crowdsource community with each project. The brands/clients win. We win. The industry wins. Etc. We also mean a lot when we say Spoils. We plan to offer higher-than-normal prizes for each project.

We also plan to offer very good direction from some of the advertising industrys best Creative Directors. Multiple prizes for contributors - not winner take all. A ranking system for involvement. A winning submission based on the communitys opinions. And profit sharing. VictorS (plural) indeed.

Simplicity. Embrace the simple. Try using typography only. Try black and white only. (Color is OK though if you want to try it.) Then work off that. We like a lot of options as thats the world from which we come. Options help one discover and explore. And find things. So by then work off that, we mean that we would like to encourage you to try other more ornate/complicated things. Perhaps a center illustration. Type going around that in a circular way. Or incorporated in another way. However: Not a mandatory. **Consider please the idea of a sea or many hands in the air wielding oldschool swords. Like an illustration conveying a crowd of pirates about to charge, but you maybe only see from the elbow or wrist/hand up. Could be cool. Might be a separate element we use. Thank you for tolerating this tangent.**

Tone / Personality ~ You can think what would be the kind of logo befitting an agency that could very well turn the entire industry on its head. Because that is what we aim to do. Theres a fair amount of disruption in what were doing. Rebellion. Flipping things on their ear a bit.

Pirate vibe? Old English vibe? Obviously theres a bit of that built into the name. Bounty for many winners. So perhaps a bit of the ol jolly roger vibe. What would go on the bow of an old pirate ship? Again, just a thought. Don't really care to wade through a million pirate logos only.

Classic.

Serif typefaces. (Not a mandatory but in our heads.)

Timelessness.

Victorian. (Not a mandatory but in our heads.)

Nothing too slick or polished. Nothing tech-feeling. No shadows or glows or shimmers. The type can and should be clean but if you use other elements we could consider something hand-illustrated or half-tone. The whole thing could feel like its been letterpressed or lithiographed. If you are doing dimension, think New York Post. Not funky weird computer/software-generated hackysackness.

OUR TARGET AUDIENCE IS:

Companies, brands, products. CMOs, brand and advertising managers. The entire advertising and communications industry. You.

WE LIKE THESE DESIGNS:

Please see attached document there are a lot of examples at the end of the words - it's Microsoft Word doc, FYI.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It's all in the attached document as noted earlier. Also in the "here is what we need" section in this template. Thank you for checking that out. We are picky.

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