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VitalSelf Creative Brief
What we need?
We are looking for a logo that works well with our company name VitalSelf and tagline, but can be used separately. We would like to see (3) three treatments:
Logo: VitalSelf with image treatment (so, we can use alone sometimes as needed or for space constraints)
VitalSelf, image treatment and tagline all together
Empower yourself, for life.
Image treatment as a stand-alone
For image think: Apple with their apple icon can use name plus imagery or just the apple, Nike can use the name plus swoosh, swoosh and tag just do it or just the swoosh and people know what it is thats what Im looking for
What is VitalSelf?
VitalSelf is a health and wellness company that provides holistic health counseling and lifestyle coaching services to individuals and groups. Our goal is to empower clients to live passionate and fulfilling lives by balancing their career, relationships, nutrition, physical fitness and spirituality.
The logo needs to represent the passion and energy of the name, tagline & the idea of empowering someone to live their best life! The logo will be used on (website, blog, video etc) and offline print, clothing, business cards and more.
Looking for something that is strong (but not forceful in your face), inspirational, clean, inviting, energetic, not too busy, fonts should be straight edge, no vital hospital symbols our work is more along the line of mind, body and soul not medically-oriented. VitalSelf is one word and the V and S are in caps.
We get really excited by colors that are very bright, vibrant and vivid energy & passion! We want people to see the logo, feel welcome, drawn, charged and WANT to know more (but, not feel forced)
Thought --- we like swirls, look up eye of shiva on google, swooshes (inside of shiva shell and swirls represent you when you are born and the older we get the further away we get from our true self) my business focuses on helping you to get back to the essence of who you truly are
See attached jpegs like bright colors, design, vibrancy of swirls and swooshes
Totally open to other thoughts as long as they are not medically oriented
Strength (physical, spiritual)
Your authentic self
professional men & women 30-55
primary women 30-55
Files needed: PNG, PSD, and JPG ,AI
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