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LET ME TELL YOU ABOUT US:

Visual Solutions Group is a a start-up integrated visual communications studio. We will be offering B2B services such as design, photography, CGI and high end printing. We will cater to consumer product companies, retailers and automotive companies. The key to our success will be the integration of technology to offer our clients premium services at an affordable price. While we will offer production and print services we want to portray that we are a creative solutions provider. There is a high tech approach to what we are going to do. There will be very little or no direct selling to the consumer, this is a B2B only.

HERE IS WHAT WE NEED:

We are looking for an identity to be used to create all the pieces that we would need to start the business. So we need a logo/identity that can be used on stationery (business cards, letterhead), e-mail blasts, mailers, website, avatars, social media and be scalable to be used in large format applications such as signage.

We prefer the logo to be font based however we would like for the initials "VSG" to designed as an icon that could be used either with the entire company name or as a stand alone element.

We really want to convey some strength/boldness but also give an approachable/friendly feel.

OUR TARGET AUDIENCE IS:

As stated, we willing be selling our service to businesses and the core groups we sell to within those businesses fall into these 3 categories: marketing, marketing services and creative services. Typically, the age range that would buy our services will be from 30 to 50 years old. They usually have a creative background or think of themselves as being creative and like to be on the cutting edge of technology. As they get older they tend to think of themselves as "young at heart". People that appreciate great design and like the simplicity that can come from taking advantage of well designed technology products (such as an iPhone) are an ideal target client for us.

WE LIKE THESE EXAMPLES:

http://www.msichicago.org/

http://www.scribd.com/

http://www.griffintechnology.com/

http://www.dupuisgroup.com/

http://www.dragonrouge-usa.com/

http://www.sterlingbrands.com/

http://www.frogdesign.com/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The logo must include the entire company name as well as the "VSG" icon. While we are not opposed to a monotone color treatment we prefer to use a darker color with a high contrast color. Darker colors can be a deep blue, chocolate brown, grey or black with the contrasting colors such as a lime green, orange or red. (Sister company uses deep blue/lime green combo). No pale colors like yellow or pastels. We are open to font style but it must be scalable and very legible, no script typefaces.

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