Travel & Hotel
About Your Company
VisitDebrecen is the official Tourism Board of the City Debrecen, Hungary (Europe).
Our B2B audience is the travel industry (journalists, local hotels, tour operators, service providers), while the B2C audience is domestic and international travellers and local citizens.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
To understand better our brand please get familiar with brand archetypes. The archetype chosen for Debrecen is the Magician. You might want to explore it at http://www.nvision-that.com/design-from-all-angles/brand-archetypes-meet-the-magician
The attached pattern is widely used in our communication (merchandising, clothing, signage etc) as it demonstrates the variety and complexity of the attractions Debrecen can offer. We'd be happy to see it being incorporated to the design.
No rainbows please!
Feel free to use interesting landmarks of Debrecen (Great Church, Water Tower, University, Stadium) to your design.
Accent should be on Debrecen, Visit might be slightly less in the foucus, but feel free to surprise us!
Debrecen is a great value for money destination with a vivid cultural life, festivals, sport events, a gateway to a picturesque countyside and home of 215.000 people including 28.000 university students. Our tourism is booming, thanks to the intl. airport and our attractive year round programme calendar. The city is developing rapidly, due to recent investments (National Instrumenrs, Continental, BMW, etc)
Our organization is the melting pot of young, dinamic, out of the box thinkers, travel professionals, PR and marketing experts.
The logo is expected to be easily recognisable, simple and smart. To be used as a signage at our Visitor Centre, on web, in the social media, on stationary and on clothing, worn by the staff.