WHAT DO YOU DO?
Puente Financial provides branchless financial services to empower the unbanked and underbanked. Using SMS technology, we enable Latin American immigrants to send money to family members in their homeland in a safe and convenient fashion.
WHAT IS YOUR INDUSTRY?
Branchless Financial Services/Mobile Money Transfer
DESCRIBE YOUR AUDIENCE
Our audience are mainly Latin American immigrants in the United States. Puente means "Bridge" in Spanish. This demographic sends money back to their home countries to support their families.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
1. We are "bridging" the gap between the first and third world as well as within families.
2. We are a technologically inclined company, using technology to make a basic service (money transfer) more convenient.
3. We are safe and reliable.
Style and Concept
WHAT STYLES DO YOU LIKE?
Modern yet Professional
WHAT COLORS DO YOU LIKE OR HATE?
No neon colors.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
We would like to incorporate the image of the QueensBorough Bridge.
I also attached some images of the QueensBorough Bridge below
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