• Award$250
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  • Creatives29

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Creative Brief

Who are you?

An online retailer of scarves, shawls and pashminas

What do you need?

Very Pashmina needs a logo and a mark. This logo will represent our Company's Brand. Under this brand we will retail scarves, shawls and pashminas.

This logo will be used in the following places:

1 - On all private label products
2 - On our packaging
3 - Our our Website
4 - On our letterhead, business cards etc.

Who Is Your Audience?

The audience are educated women between the ages of 18 and 70. A significant portion of consumers:
i) are over the age of 35
ii) have a collage degree

This will be a high-end brand selling it's own label cashmere products as well as re-selling designer brands.

The logo needs to look cool, sexy and sophisticated.

Requirements

We Like These Examples

We have no pre-conceptions on how this should look.

We Absolutely Must Have

A logo and a mark presented as follows:

1 - The logo presented alone
2 - The logo presented with the words "Very Pashmina"
3 - Just the words "Very Pashmina"
4 - Just the letters "VP"

Materials

Contract
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