Tell us what you need
What is the exact name you would like in your logo?
What are the top 3 things you would like to communicate through your logo?
In order of priority: Top of the Line and Organic/Green.
1. TOP OF THE LINE. Liquid humus is likely the best fertilizer, ever. And our brand is one of the top three in the country.
Now, the stores where we'll introduce this brand don't offer liquid humus... they don't even offer organic fertilizers; just low quality chemical fertilizers or processed manure.
Therefore, our product is immensely and incredibly better.
We need a logo that reflects that superiority in quality and expected results since most customers won't be able to recognize such a difference (they're not farmers or gardeners).
BTW, even when we could be on the expensive side, we're very cost efficient and we're actually offering our product at a mid-range price.
2. ORGANIC/GREEN. Similar situation. The rest of the products on the shelf are chemical. That means toxic. Whether it's because of the non-biodegradable particles that inevitably pollute rivers and oceans (generating dead zones) or because of the toxic chemicals that can induce cancer, infertility and birth defects.
Those products recommend using gloves and protection when handling them. Ours? You could bathe in it or drink it, no problem.
BTW, in spanish, "verde" means green. Verdan doesn't mean anything although it comes from "verde". (Logo can be in any color, though).
What logo styles do you like (image + text, image only, text only, etc.)
Image + Text with more focus on the text.
Although there are other brands of liquid humus, their products are sold in huge vats to farmers or producers. We intend to reach the small customer: someone with a house garden or potted flowers.
Most of them don't know much about liquid humus. That's why we want to become a category creator. Like Xerox or Twitter, get people to call the product by the name of the brand (Verdan) instead of the product itself (organic liquid humus).
Therefore, we want the most impact to come from the text. Still, we would like some image or detail too.
Do you have any other info or links you want to share?
We're open to any color or combination of colors. Although we'll need a logo that looks good in only one color (black or white), since we'll stencil our production vats or boxes that way.
About the files attached:
It's the logo of the production facility. It will appear on the package, small and on a corner though.
We're just showing it. We're open to any design.
Text can be on any side.
PD. I'm aware of the time and effort you'll put into this. I thank you in advance and also, I want to assure you that I will also put my time and best effort in giving you constant feedback.
Thanks in advance,
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