LET ME TELL YOU ABOUT US:
veloGraf Systems is a startup developing an innovative, high-performance analytics platform for analyzing social data represented in graph/network form (see http://code.google.com/apis/socialgraph/... and http://www.adrants.com/images/social_gra... for visual representations of social graphs). Our key product features focus on extremely high performance, our graph-based data storage mechanism and our unique analytical algorithms that take advantage of these capabilities (performance and graph/network form of storage).
The name "veloGraf" was contrived from the term "graph" and "veloce", an Italian word for fast. Velo is also used in conjunction with cycling, an interest to both founders.
HERE IS WHAT WE NEED:
We need a logo that can be used primarily for web delivery and the occasional print item (biz cards or on a technical white paper).
OUR TARGET AUDIENCE IS:
Our customers will generally be enterprise business intelligence users and application developers with a technical (software) background. Product decisions will be made in a professional environment often including marketing and IT departments.
WE LIKE THESE DESIGNS:
Since we are targeting corporate customers, the design needs to reflect professionalism and substance befitting a vendor whose product will cost $25,000 and up for a software solution. We have no strong opinions in terms of colors or fonts but we feel a modern theme is probably better suited for what we do. The logo can incorporate the name or be entirely graphical or combine logo with logotype.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
We are open with the following limitations which are probably obvious:
-- Absolutely nothing "cartoonish" or "cutesy"
-- Bright, excessively multi-colored (more than two) designs will not work
-- "Frilly" is out of the question
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