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Van Schoors Tours will focus on a niche sector of International Tourism to South Africa as part of a strategy to offer unique and memorable experiences when visiting South Africa.

Planned initenaries are aimed to leverage Africa's assets including the fantastic weather, home-stays with local families, gastronmic (food and wine), underground mining visits, golf tours, safari packages, "garden route" (scenic coastal route) tour packages and tailormade packages for small groups of visitors.

Look and feel to be professional and accommodating (reflect a tried and tested, safe option) for travel in South Africa.

The target market for these tour packages intially will through an association with a German company Pangea Trails focus on two specific age groups. Van Schoors Tours will focus on the older market 35 - 65 years and Pangea Trails the younger backpacer tourist market.

Specifically to the Van Schoors Tours target market - this will be mostly of the age discussed, European and UK decent (German, Belgian, Dutch, Scandanavian), Mixed Sex, Upper Income Group, Outdoor Orientated.

What are the top 3 things you would like to communicate through your logo?

- South African
- Unique Experiences
- Professional / Caring / Safe

What logo styles do you like (image + text, image only, text only, etc.)

Image and Text - for use in all marketing collateral



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