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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
VacationRental.org is a Vacation Rental Organization/Directory focused on a standard of quality. We have just purchased the site and are looking to completely redesign it with a professional new look and feel.
HERE IS WHAT WE NEED:
A logo that inspires professionalism and that is still distinguishable when reduced to small size (because we plan to use it also in web widgets/seals like Trust-Guard.com uses.
We are thinking of having a symbol to the left of "Vacation Rental". The symbol should possibly consist of something that resembles a home and possibly with a check mark. I would have liked a home in the form of a shield if that is possible (see the shield used in "Trust-guard.com logo").
I like how VRWD.com combined the house with the checkmark, but I would like it better if it was surrounded by a shield.
The colors of the logo should be shades of blue, yellow and, if a thrid color was needed, grey.
Also, ".ORG" should be included in the logo as well.
OUR TARGET AUDIENCE IS:
Travelers, Property Owners and Property Managers. VacationRental.org is an organization, therefore needs to inspire credibility and professionalism.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The symbol should be blue and a check mark in yellow. Symbol needs to be to the left of 'VacationRental.org' and should still be relatively clear when reduced to small size.
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