What is the exact name you would like in your logo?
Utility Chic or UtilityChic
What is your industry?
Online home-ware store
Describe the target audience for your logo
Design conscious shoppers aged 16-60. Male and Female.
The store will sell high end home-ware brands like Dualit, Global Knives, Kitchen Aid as well as more fashion orientated products like Pantone Mugs. Utility Chic also has it's own range of Utility Chic products and the logo will be used on the packaging.
What are the top 3 things you would like to communicate through your logo?
Stylish, Fun, Trendy
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Either text only or text and image. The logo will be reproduced in colour for the website and for the cheaper, consumer product, own brands but must be suitable also for higher end, premium branding too. The premium version will be reproduced in single colour (probably black, silver or grey)
What colors do you want to see in your logo?
Bright colors. Between 1 and 3 colours. They must look good on a white background. Must not rely on color for impact as must suitable for black and white printing.
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
Online shop, order documentation, letter head, emails, promotional materials, invoices and product packaging.
Do you have other info or links you want to share?
Logos I like -
Nice simple font
fun simple images
Nice simple heart logo
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