• Award$250
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Business Info

BUSINESS NAME

Blue Jacket Books

WHAT DO YOU DO?

Blue Jacket Books is an independent used bookstore. We buy and sell used, out-of-print, and antiquarian book in many fields.

Target Audience

WHAT IS YOUR INDUSTRY?

Retail--Books

DESCRIBE YOUR AUDIENCE

Our audience is used book buyers and collectors. We want them to see us as an interesting place staffed by people who are knowledgeable about books.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

BJB is a fun place to browse. It's comfortable and not like going to the mall. We're knowledgeable and friendly.

Style and Concept

WHAT STYLES DO YOU LIKE?

Traditional leaning toward quirky. Not modern and sleek.

WHAT COLORS DO YOU LIKE OR HATE?

We have so far used a bright blue against a white background for our business cards, etc. Blue makes sense because of the name of our store--but we're not wedded to it.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Our store is named for the Shawnee Indian chief Blue Jacket--and is supposed to play on the word "jacket"--as in a book jacket. We have always had some vague notion that a logo could somehow incorporate the native American reference and books, but we've never been able to figure out how. We would be happy to consider a logo that does or doesn't try this.

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