LET ME TELL YOU ABOUT US:
This logo is for a new sports management agency called League of Champions. They represent professional athletes in various sports. They want a logo that conveys, trust, knowledge, integrity and class.
HERE IS WHAT WE NEED:
The logo should be clean, iconic, and classy. The client originally spoke of a "coat of arms" type of logo or crest..but is not stuck on that. It will be used on stationary and the website. "League of Champions" text must be incorporated in the design. (Can appear above, below, beside or even inside icon)
We want to try several different directions:
B: Iconic (something simple, easy to read, connotates victory, winner, champion)
A: Coat of Arms (Include wreath, swords, shield)
It should follow traditional logo design theory and work well in black and white or large or small.
OUR TARGET AUDIENCE IS:
The client's audience is professional athletes. They want to convey to athletes that they are successful, trustworthy, solid, and professional. They also want to convey a slight hipness...but without overdoing it.
WE LIKE THESE DESIGNS:
LL Crest on www.lennoxlewis.com website
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
It should not make reference to any one type of sport...so no baseballs, footballs or boxing gloves. However, it can contain elements that visually convey victory, champion, and winner. It should convey stability, power, strength, and knowledge. The overall logo should be visually balanced.
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