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Tell us what you need

What is the exact name you would like in your logo?

Mad

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Loud to stand out in the crowd
Simple to exude our confidence
Quality to express our promise
Modern to be sustainable over the years to come
Fun to energize our team and our customers

What logo styles do you like (image + text, image only, text only, etc.)

Like most we are divided, some believe text only will suffice others internally believe text plus icon/image will be best. We will leave it up to you to decide but keep our industry (consumer electronics) in mind and the fact that simplicity is at the hearts of our brand's identity.

Do you have any other info or links you want to share?

Our brand's main focus will be on consumer cables (HDMI, USB, AUX, etc...) in addition to consumer electronics accessories that may include ear phones, headphones, iPhone cases, etc.... Some of the brands to look at include the likes of Griffin, Monster, Bandridge Europe and Belkin.

We want our brand to be LOUD! To stand out from a very crowded industry we need to be different yet simple enough to showcase just how confident we are of what we're doing. Consumer cables is generally a dull and boring industry which is why we're adding some other products to the mix which is not to say that we don't want our brand to do the same. It would be great to see ideas of how the logo will be later used in collateral which will allow us to visualize how the brand will communicate with our customers.

We truly believe our name is unique but our current logo has a weak font and even though we do like the mad man illustrated in the "a" we're worried it may be interpreted as too childish or juvenile. We are very much open to losing the illustration all together so that we're not interpreted the wrong way.

Please keep in mind when re-designing the logo that it will be applied on plugs of cables, ear phones and other small products so its essential to showcase when the logo is small and especially if an icon is added how it will look when reduced in size.

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