LET ME TELL YOU ABOUT US:
This is part two of this project.
We posted this a while ago and got some good entries, but have since refined the project and have a very strong theme we want to adhere to.
This is a badging/emblem project for Silverado. We design HD and 4K editorial systems with Apple and Assimilate technology. We have tons of clients in the film industry and also have a couple of RED ONE cameras which we deploy on feature film shoots.
We are based in Folsom, CA which has a very strong industrial and mining element to the area. We'd like to use the thematic element of the crossed pick-axe as a base for this design.
HERE IS WHAT WE NEED:
We want something unique that we can apply to our website, t-shirts, and branding. Think Nike Swoosh or other emblems. Something that can be recognized as Silverado without the name.
In the previous competition we had encouraged the use of the "S" but we don't want to do that now. As we've been developing this idea, we wanted to create a symbol that would be recognizable without lettering--hence the crossed pick-axe.
OUR TARGET AUDIENCE IS:
Filmmakers, directors, producers, editors, and other folks who receive our marketing.
I want to put this on shirts, letterhead, our website, pretty much anything that goes out from us will have this logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The crossed pick-axe. You can treat it however you like, but the crossed pick-axe is central to the theme of industrialization, the Folsom area where we are located, and lends itself well to being a symbol that can stand on its own.
You are free to interpret this your way. Here are some ideas:
1. Render it in 3D
2. Make is look like a woodcut
3. Show it in perspective
4. Reverse it
5. Put it in a box-type logo
6. Put it in a circle-type logo
7. Add some color
8. Add shadows
9. Add a stroke
10. Do some research on the area and add some local character
11. Grunge it up
12. Tinker with the design of the pick-axes themselves...they are editable EPS
13. Add a pattern
14. Add a patina
15. Emboss it
Please use your imagination...there are a lot more ways this could be treated.
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