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What is the exact name you would like in your logo?
Las Velas at Hillcroft Apartment Homes
What is your industry?
Real Estate and Construction
What are the top 3 things you would like to communicate through your logo?
We are an older apartment complex about to go through an extensive update, renovation and rebranding process. We want our new logo to communicate new, fresh, crisp and higher end sophistication. The emphasis should be on the "Las Velas" part of the name. We may drop "Apartment Homes" at the end if it's too cluttered - not decided.
What logo styles do you like (image + text, image only, text only, etc.)
Basically, I like high contrast and easy to read, but with some visual interest. We will use our logo on signage, letterhead, business cards, marketing material and banners, so it has to be readable AND eye catching. Script of any sort will need to be readable by passing cars. Other project's winning designs I like, for reference: Paragon Place, The Lex Dallas, Vargos on the Lake, 3737 Hillcroft and The Village on West Irving. Not fond of these projects' winning designs: Wellington Chase and Sage Brook.
Do you have any other info or links you want to share?
The old name for the complex was Candlewick and had a very literal logo design. We decided on Las Velas for the name as a nod to the old name ("velas" means "candles" in Spanish), but it also a clear break from it and reflects the area residents, who are primarily Spanish speaking. Apartments and flames do NOT go together, so any design feature involving a flame would not work, but wanted to note the name for the creatives.
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