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Business Info

Business Name

Black/White & Associates, Insurance Brokers of Louisville Inc.

What is the exact name you would like in your logo?

Black/White & Associates

Target Audience

What is your industry?

Customers are licensed retail insurance agents and their suport staff - We are licensed excess & surplus lines binding authority underwriters and brokers representing multiple insurance carriers across the midwest, west coast, and Ohio valley

Describe the target audience for your logo

Professional service representatives seeking a wholesale outlet for specialty insurance products as required for their clients

What are the top 3 things you would like to communicate through your logo?

Undewriting autohrity - the concept of "holding the pen" defined as the authority to set unique legal terms and conditions and pricing rather than sell a cookie cutter product.

The comnpany has long played on the Black/White name and color scheme - they are the last names of the original founders.

Stability - similar to banking & finance, insurance is a conservative world - safe, solvent and stable are qualities of ideal outlets for services.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

text, text and image

What colors do you want to see in your logo?

Black, white, blues, gray, light browns/soft golds

What colors do you NOT want to see in your logo?

Red, Green, Yellow

Where will your logo be used (print, website, etc.)?

Print, website, promotional goods,

Do you have other info or links you want to share?

Current logo is dated and we are rebranding in 2011 - a new website is underconstruction and print media is set to be reworked

Company has been in operation for 25+ years and a facelife is overdue.

visit www.bwins.com



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