LET ME TELL YOU ABOUT US:
IMA Technologies has been creating custom Medical Care Management software for over 15 years. We make tools to help Care Management professionals. Our primary product is CaseTrakker Software. We are a small company of only 25 people located in northern California. Our client base includes everything from small case management companies to multi-site corporations with enterprise wide implementations.
We are releasing a brand new CaseTrakker product line and updating our website. We want to modernize our brand and give the feeling that this we are still the same trust-worthy, reliable product with a fresh, updated look and feel.
HERE IS WHAT WE NEED:
Our logo has been an integral part of our company's identity for 15 years; we are simply looking to update and modernize our existing logo so that it matches the look and feel of our new website design. Although we are not looking to re-create an entirely new logo, we will consider dramatic deviations from the existing logo, so long as the basic elements are still present. (See attachments and description below for more details).
The primary, immediate need is to ensure our updated logo matches our web layout. Our existing logo and screen shots of our web page template are provided. Ultimately, the updated logo will also be used on company t-shirts, our software login screen, letter heads, envelopes, business cards, marketing brochures etc. Just basically everywhere you might use a logo. :)
** We need a scalable, vector graphic and Adobe Illustrator or Microsoft Blend Source **
OUR TARGET AUDIENCE IS:
Our target audience/potential clients include Health Care and Social Service organizations that are looking to manage their members, providers, payors, and referral agencies/programs. All of our clients are US based.
As stated above, our customers can range from small case management companies (4-5 people using our software) to large multi-site corporations (hundreds of users over multiple campuses). The small companies need to feel that we are an accessible and approachable solution; however, we need to ensure that large companies feel we are professional and capable of handling their larger contracts and are not put off by our small size.
WE LIKE THESE DESIGNS:
We want a font and color scheme that will match our current website, but can be easily used on t-shirts as well. We have no specific font or color preferences, but we don't want anything particularly loud. Preferred that it is limited to less than 4 distinct colors. Professional and modern, but with a classic look and feel (i.e. nothing too trendy that will look out dated again in a few years.)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
1.) The software name: "CaseTrakker" must appear in the logo. We think we prefer the entire term "CaseTrakker Software" in the logo, but will consider more clean logo ideas with out the "software" portion if designers have submissions that are better suited to just have the name of the software.
2.) The "logo" portion: Some sort of a medical briefcase logo. CaseTrakker is Case Management (aka Care Management) software, so we want this reflected in the logo.
In most situations, we use our entire logo (briefcase + name of software). However, there are many places where we use only one or the other. We like that we can separate the two portions of the logo for use in different situations.
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