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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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LET ME TELL YOU ABOUT US:
Relentless Fitness is a personal fitness training company, which focuses on both in-person training as well as online fitness related products.
HERE IS WHAT WE NEED:
The current Relentless Fitness logo is very raw (uploaded versions show both black on white and white on black).
With the company looking to establish an online presence, something cleaner and more professional is needed. Think Web 2.0. Easy on the eyes, yet maintaining a little edge and strength.
OUR TARGET AUDIENCE IS:
All clients and fellow personal trainers. The logo needs to have mass appeal.
WE LIKE THESE DESIGNS:
An example of a clean, attractive, Web 2.0-ish logo (top left):
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The company name, Relentless Fitness, is a must. And a fist.
While the existing text and fist design can be altered/modified/cleaned up, the words and a fist should be the backbone of the logo.
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