Advertising & Marketing
About Your Company
Daiba is a company that provides copywriting and marketing consulting and strategy services to enterprise software companies. Copywriting involves writing advertising promotional materials. Daiba serves SaaS companies and marketing agencies that work directly with SaaS companies. SaaS companies are companies that sell software on a subscription basis to other businesses. Examples of SaaS companies are Mailchimp (https://mailchimp.com), Shopify (https://shopify.com), Marvel (https://marvelapp.com).
Daiba’s target audience is Directors of Marketing working for a large enterprise and Chief Copywriters working for a marketing agency. One of the major pain points of these individuals is that they have a hard time finding talent that has both the creative and analytical skills for writing effective copy. They have many projects that need copy to be written for them but are strapped for resources. It’s hard for them to find reliable, professional copywriters who also have expertise in the SaaS industry.
Daiba stands for promotional materials that are simple, clear, and effective. Our purpose is to produce timely, excellent work that obtains the results clients have been looking for. We produce promotional materials such as white papers, case studies, landing pages, emails, newsletters, and web site copy. Daiba uses analytics to experiment with different versions of copy and singling out the version that produces the best results.
In 2015, Daniel Dyba founded Daiba. Originally, it was a software contracting and consulting company. Daniel spent his time outside of his day job delivering software for solo professionals who had an idea. Earlier this year, after being laid off at a startup, Daniel discovered the copywriting industry and invested in learning the fundamentals of copywriting. Mid-way through his training, Daniel made a decision to pivot his company and focus on producing promotional materials for enterprise software companies.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Logo must look good when it's been cropped inside a circle. Many sites, particularly social media ones, crop your profile image to fit inside a circle.
Logo must look good on a mobile device. It needs to be responsive and adapt to different screen sizes.
This is a business about copywriting and advertising, but it was formerly a company that built custom software. I’d prefer that the logo not be on the nose about what my company is about, i.e. a pen in the logo, but perhaps if the design is abstract enough I may make a concession.
File formats must be JPG, PNG, and SVG. Must provide original files and must provide ahead of time the file extensions that will be used so I know which computer program I'll need to have to open the files to save in different formats or sizes if necessary. If that’s not possible, at the very least, I need to have the following sizes, which conform to the most popular social media platforms:
Instagram: 180 x 180 pixels
Twitter: 400 x 400 pixels
Twitter header: 1500 x 1500 pixels
LinkedIn logo image: 300 x 300 pixels
LinkedIn cover image: 1536 x 768 pixels
Facebook profile photo: 360 x 360 pixels
Facebook cover photo: 828 x 465
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