About Your Company
This organization is called Reading Learning Language Center. They are a private organization started by speech pathologists that are dedicated to working with children and adults with speech, language and reading disorders. They have more than 40 years of combined experience.
They are experts in: Language and Learning disabilities; Reading Disorders; Accent Reduction; Cognitive Rehabilitation; Phonemic Awareness, Speech Sound Disorders, and Diagnostic Testing.
They are not tutors, and this is an important note as they feel their current logo pigeonholes them into certain areas of focus/gives the impression of being tutors, when they are really certified expert speech pathologists.
Screen / Digital
Preferred Logo Style
Colors to Explore
Top 3 Things
1. Professionalism and high quality- they want a classic look that showcases their level of expertise/experience
2. Recognizable - inspiration from Chanel and Louis Vuitton logos; they want people to know their logo when they see it- they prefer working with their RLLC letters versus graphics/icons
3. Broad appeal- a neutral/muted tone logo and doesn't pull to "childish" and doesn't pigeonhole them to a certain age demographic or speciality
Color: No mustard yellow; overly bright, "childish tones"
Graphics: they do not want misinterpretation from the use of graphics to either pigeonhole them or make others believe that they are a certain business that they aren't
Design: Finally, we'd like to explore logos that incorporate the letters of the organization. Perhaps using the "R&L" as a type of logo mark, or if displaying the full name in more of a typographic logo using "Reading & Language" more prominently and "Learning Center" as subtext.
Their current logo is attached.