Food & Beverage
About Your Company
Tastebuds is an online marketplace for local foods in Norway. The company tries to make the unique local products in the region more available to customers. We simplify the sales process for producers and the shopping experience for customers. In addition, we have a strong emphasis on building a relationship between the producers and customers; so the customers are told the story behind the product, who makes it, and can interact with the producers and their “tastebuddies”. Our main customer base is local food lovers and food enthusiasts roughly aged 28-55, often women.
Screen / Digital
Preferred Logo Style
Colors to Explore
Top 3 Things
Modern, playful, clever
We want our logo to be modern, simple, and minimalistic. We view ourselves as a tech company and want the customer to understand that Tastebuds provides them with more than just a purchase. In addition, we want the logo to be playful, to represent the active community on the platform, the selection of new and unique flavors, and the different users’ taste buds. We are considering using text only, but also have two ideas for symbols, further explained underneath. If we do decide on symbol + text, it could be an advantage if the text alone also would work as a logo.
The first alternative we consider is to have a tongue or mouth with a tongue as the basis for the symbol. Think rolling stones, though less sex, drugs & rock&roll -vibe, and more clean and professional(though still playful). That would quite directly illustrate the name; Tastebuds. It could also be interesting to see symbols that resemble a tongue or mouth with tongue, though illustrated more discreetly.
The other alternative we consider is a circle-ish shape where different colors of paint/powder/spice have been splatted, with the (white) text Tastebuds in the center of the logo. The colors are supposed to represent the different flavors, the relations/network, and unique taste buds of the users on the platform.
If anything else comes to mind, we are very much open to new proposals and ideas outside of the presented options.
We are undecided on whether we would like capitalized first letter, All-caps, or capitalized T and B.
We are also undecided about the color profile, but we have played with red and blue palettes on the website. I added them for inspiration, but they are not necessarily what we will end up using.
The illustrations provided are only supposed to give a brief understanding of the options and do not indicate specifically what we are looking for.