What is the exact name you would like in your logo?
UJAY Capital or any other variation...
What is your industry?
Hedge Fund - Investment Industry
Describe the target audience for your logo
We are based in Brazil and most of our clients are high net worth individuals, institutional clients (banks), corporations and pension funds. We aim to be a global company, on both products and clients. Since we are a investment company, I do not want to look like old school bank (we are it next generation); we are a young and enthusiastic company. UJAY means victory in Sanskrit.
What are the top 3 things you would like to communicate through your logo?
It has to be sober, as we deal with people's money.
It has to be inspiring.
It has to be different, call people's attention, be innovative.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
I do not need to have an image on the logo (we could have an image...); it can be a cool UJAY Capital written only.
What colors do you want to see in your logo?
I like orange and gray as base colors.
Although, since we are Brazilians and our UJAY name is not, maybe a combination of the Brazilian colors would make sense: green, blue and yellow (or just 2 of it).
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
Website, letter to investors and power point presentations.
Do you have other info or links you want to share?
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