• Award$200
  • Entries39
  • Creatives23

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Creative Brief

Who are you?

Who Are You?

TripLime.com is a social netowrk for people traveling for work or for pleasure. We match visitors going to the same city destinations so they can meet up for dinner, sight seeing, and networking.

What do you need?

We need a friendly and sophisticated logo for both print and web. The
logo should make an attempt to convey and support our core service,
which is finding people to hang out when you're away from home.
Concepts like friendly, connection, exchange, social, trust, networking, pinpointing, maps are all ideas we've played with. And fruit - obviously we've played with a lot of limes!

We are very open in terms of colour and typography, although obviouslygreen and white is a natural match to the "lime" theme. Logo versions on white and reversed on black would be appreciated.

The strapline "A fresh way to travel" can be used in the logo space if desired.

Who Is Your Audience?

Our audience is a mix of business and leisure travelers, 18 - 42, with a 60/40 split male/female. Generally they will be organized,experienced travellers and early adopters who use services like Dopllr.com, Tripit.com and to a lesser extent, CouchSurfing.org. By definition, these are social people and they would be fans of MeetUp.com, Barcamps, online dating and OpenCoffee.

Requirements

We Like These Examples

See attached materials

We Absolutely Must Have

Some color
Clear typography
Room for a strapline

Materials

Contract
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