LET ME TELL YOU ABOUT US:
SOPHISTICATED, SUSTAINABILE INTERNET SHOPPING IDEA (kinda like Etsy) NOT TOO CORPORATE, NOT TOO CRUNCHY
---IT IS NATIONAL BUT FOCUSES ON LOCAL COMMUNITY; GENERIC ENOUGH TO BECOME UNIVERSAL IMAGE.
HERE IS WHAT WE NEED:
OUR TARGET AUDIENCE IS:
15-35 year olds (PRIMARY)
35 + (SECONDARY) can't be so COOL that it does not speak to older demographic
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