LET ME TELL YOU ABOUT US:
BlueBilt is a startup company offering ICT Consultancy and Software development services.
HERE IS WHAT WE NEED:
We need a recognizable logo which makes our company stand out in a crowded marketplace. The logo will primarily be used on our stationary (resumes, invoices, contracts, business cards), on our company websites and on the splash screens of our software packages.
Even though it is not the primary focus, the logo should also be suitable for advertising purposes. (Banners, Clothing, Gadgets,...)
OUR TARGET AUDIENCE IS:
The main challenge in this project is finding the right balance between 2 very distinct audiences.
One the one hand most of our clients are big corporations so the logo should primarily have a slick, modern and professional look.
On the other hand some of our software products will have to appeal to a very wide consumer audience so the logo should to a certain extent be young, trendy and eye catching as well.
WE LIKE THESE EXAMPLES:
We like logos that are a combination of the complete company name and a small decorative twist (like
amazon, 99designs, sixt, visa, fujitsu or verisign) or a combination of the name preceded or followed by a small graphic logo: SpringSource, Xerox, Ubuntu.
We also like colorful logo's such as Ebay or Google but feel those are probably one step too far for our image towards our corporate clients.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
There are no must haves in the design, we don't want to stifle your creativity.
Although we don't consider this a requirement at all, for obvious reasons we do realize that for most designs blue will probably be the primary color. In those cases we do have a preference for Navy Blue.
A nice to have would be that we can use the logo also with the word "Consulting" or "ICT Consulting" as a subtitle.
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