Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1) Communicate that this is a cultural accommodation platform, which promotes meaningful travel experiences. Accommodation is complemented by unique features and services, which challenge and inspire travellers.
2) Communicate our 4 values: Adventure; Compassion; Community; Authenticity. Brand personality: sincere; honest; genuine; cheerful; excited; spirited; imaginative.
3) Impression that Travenex promotes sustainable economic development and empowers small communities, as accommodation hosts are passionate locals.
Demographic: Discerning traveller who embodies the brand personality. Not budget travellers, nor luxury high-end either. Mainly western travellers with higher disposable incomes. HOWEVER: marketing image to be: sophisticated, simple and refined yet appealing to the youth in us all. So despite the more mature target market, users can identify with or belong to a more youthful demographic (in their minds).
What logo styles do you like (image + text, image only, text only, etc.)
Need logo with image + text, also need favicon.ico for the website.
Clean, simple font. Icon to be timeless and easily recognisable.
Prefer image or shape that is easily recognizable to convey values and represent Travenex. Not a stylised type/font.
Do you have any other info or links you want to share?
Travenex website: https://travenex.com/
Prefer to use to use colours already on the website.
Company name is TravEnEx, can also appear as Travenex.
Avoid: fonts & icon which look juvenile or conversely which looks tired or rugged.
Icon which doesn't limit the scope of various experiences on offer (e.g. avoid using a beach icon, which sends the wrong message that were all about beach experiences).
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