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Business Info

Business Name

Modern Vacations,Inc.

What is the exact name you would like in your logo?

Modern Vacations

Target Audience

What is your industry?

Leisure Travel

Describe the target audience for your logo

Our clients are 25 - 45 years of age. They are middle to upper middle class, that have enough disposable income to take at least one nice vacation a year. A lot of our clients are busy business professionals, that don't have the time to plan or research their own vacation. We do have clients that are budget shoppers, so we don't want a total luxury feel.

What are the top 3 things you would like to communicate through your logo?

I want the logo to be creative, simple, and stylish in design. When clients see the logo, I want them to see professionalism, vacation & stylish.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text only and Text and image

What colors do you want to see in your logo?

Steel Blue, charcoal, black, but definitely open to other ideas

What colors do you NOT want to see in your logo?

no bright colors as the main color. Wouldn't mind bright accents, like www.vayama.com

Where will your logo be used (print, website, etc.)?

print, websites

Do you have other info or links you want to share?

We are re-branding and I have attached my current logos. I like logos that are simple, yet creative at the same time. I don't want too much going on in the logo, to where the name of the company gets lost.

The name of the company is Modern Vacation, so I would like the logo to have a modern/stylish feel. We do a lot of resort vacations, cruises and European vacations. I'm wary of having any one type of vacation in the logo, because I don't want the logo to pigeon hole the company to a certain style of vacation.

Materials

Contract
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