• Award$300
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  • Creatives47

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Business Info

Business Name

Trash

What do you do?

We are setting up a chain of charity stores in conjunction with a well known church. The brand is called Trash. The first store will be opened in 2011 and rolled out from there. The stores are conventional charity stores selling only used goods, clothing, bric a brac, toys, etc...We modeled it on Andy Warhol's The Factory we intend to have live models wear some of the used clothing in our stores for fun in the window.

Where will your logo be used (print, website, etc.)?

For professional use Shop marquee, business cards, logo, and a website

Target Audience

What is your industry?

Charity Shop

Describe the target audience for your logo

We want to make it sexy to shop at a charity shop. We would like to reinvent the Charity Shop brand experience. We want a logo like Apple that means design, quality and recycled goods, green , pro-planet earth. It can be really simple but must have the name Trash in it.

What 3 things would you like to communicate to your audience through your logo?

Contrairian, cool brand, recycle

Style and Concept

What logo design styles do you like?

Apple

What colors do you want to see in your logo?

maybe red and black or open to anything. No rules. Imagine Apple had a Charity Shop. Clean design, stands out, oozes design, simplicity and usability. Keep it simple.

What colors do you NOT want to see in your logo?

same as above

What adjectives should best describe your logo?

simplicity

How will you use the logo?

Business cards, letter head, stickers.

What content must be included in the logo?

The word Trash

Materials

Contract
Files

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