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Business Info

Business Name

Trade Winds Wealth Management

What do you do?

We use an effective risk management process to help our clients make their money work harder for them in a fee based, independent full service brokerage firm far from Wall St.

What is the exact name you would like in your logo?

Trade Winds Wealth Management

Target Audience

What is your industry?

Investment management. Independent, full service wealth management.

Describe the target audience for your logo

Ages 45+, those with $100k investable assets including retirement accounts. Those seeking to get off of Wall Streets roller coaster ride watching their wealth rise and fall with unacceptable swings while paying huge amounts and earning nothing.

What are the top 3 things you would like to communicate through your logo?

Trusted- we work to operate in a no BS manner. Fair- what would we want as a client. Results- our clients are very pleased and have enjoyed not worrying over their life savings, and therefore lifestyle's getting crushed.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text with sailboat at right of text. Ocean under text going from rough to smooth waters. Please use attached sailboat and place at right of text. Just the two words: Trade and Winds plus ocean (below maybe)and sailboat, no initials please or other creative artwork.

What colors do you want to see in your logo?

Blue such as this http://kuler.adobe.com/#themeID/948225 with perhaps white background.

What colors do you NOT want to see in your logo?

orange, brown, purple, black, yellow.

Where will your logo be used (print, website, etc.)?

Biz cards, banners, website etc.

Do you have other info or links you want to share?

Please try and convey rough to smooth waters with sailboat at end of text moving to right- sailing off to calm horizons and in smooth waters. Sailboat ought to be same size as text and you will probably have to adjust the plane it is on to show it sailing away. Try and depict ocean, and whole logo, with broad stroke(s). It should STAND OUT, be pretty simple but have meaning. The market/economy is the wind- can't be controlled but you can adjust your sails.

Materials

Contract
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